Creative Conscience Bronze, 2024
Man or Muppet
Creative
- Creative Conscience:
- Bronze
- Discipline (winner):
- Advertising
- Theme:
- Education + Learning
- University:
- Falmouth University
- Year of study:
- 3rd Year
With driving incidents steadily increasing back to their pre-pandemic levels, the DVLA want to get people to brush up on their driving skills once again. Man or Muppet is a campaign that playfully addresses bad driving habits, to create awareness for drivers who may need to go back to the classroom to refresh what they learnt years ago when first passing.
- Using the question ‘Feeling like a muppet at the wheel?’, the campaign encourages drivers to consider a DVLA refresher course.
- The concept is presented through outdoor posters and a course leaflet.