Elysian Awards

Care homes, classrooms and community centres do vital work, mostly out of sight. I built the Elysian Awards to put it in the spotlight.

Create a credible national awards programme for the sector, starting with nothing.

• Brand strategy: Gave the awards a clear purpose and a voice that sounds like the sector, not a corporate event.
• Campaign framework: Planned the journey from launch to ticket sales across social, email and press.
• Identity and nomination architecture: Shaped the look, the categories and the nominations process so entering felt simple.
• Storytelling and narrative: Turned quiet, everyday care work into stories people wanted to share.
• Event production: Delivered the night itself, end to end.

The first show sold out and set a new bar for sector awards. Jo Brand joined as special guest, sponsors and local businesses got behind it, and the launch earned radio coverage.