D&AD New Blood, Yellow Pencil, 2024, Nando's brief
Yellow PencilNando's Fortune Tellers
Creative, D&AD New Blood brief
- Brief:
- Nando's
- Year:
- 2024
- Award:
- D&AD New Blood Yellow Pencil
Credits: Ayanna Rowe, Billy Leggett ↗, Connor Leggett ↗
The brief
How can Nando's future-proof itself for a generation who think the future is doomed?
The insight
Younger generations can feel pessimistic about the future, while 77% of Gen Z consider themselves spiritual.
The idea
Nando's Fortune Tellers offers a more optimistic outlook. Inspired by tarot cards and paper fortune tellers, it reimagines familiar Nando's moments, such as a first date, as fortunes to look forward to.
The aim
To create a lasting brand identity that brings optimism to a generation looking for reasons to feel hopeful.
Result
Awarded a D&AD New Blood Yellow Pencil.